10 DESIGN Wins Competition for Massive Urban Development in Zhuhai

10 DESIGN has won a competition to design China Resources Land’s (CR Land) “Hengqin Wanxiang World,” a 2.3 million square meter (25 million square foot) mixed used development to be located in ZhuhaiChina. The complex will include destination retail locales centered around an “Experience Central Square,” which will serve as a venue for a variety of cultural and performance programs. Construction on the massive development is set to begin this month.


“To realise CR Land’s vision, the design team created an ‘Experience Central Square’, which marks the nexus of the river and mountain geometries that surround the site,” said Ted Givens, Designer Partner at 10 DESIGN. “This large central hub becomes the active heart of the masterplan unifying 4 neighbourhoods and providing a vibrant retail and cultural destination.”



The immense scale of the project meant design needed to begin at the urban scale. To create pedestrian-friendly routes that connect to the urban fabric, the project features a central green belt linking to different activated streets, a convention center and waterfront walkways.

“In addition to the ‘Experience Central Square’, the energy of the city centre is ignited by the diverse mix of amenities including the Central Green Belt – Wanxiang Avenue, Retail Axis, Waterfront Promenade, National Pavilions, Expo and Convention Centre,” explained Miriam Au Yeung, Project Director and Partner at 10 DESIGN.

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